Leading global provider of sports data and content Sportradar has recently signed a lucrative partnership deal with fast-rising digital sports betting startup BetIndiana. This move is meant to help BetIndiana enhance and improve its offering as it enters into the United States’ lucrative and rapidly growing sports betting market.
As per the terms of the multi-year deal between the two companies, Sportradar will be providing its real-time sports data and content as well as its Managed Trading Services (MTS) to BetIndiana. They will collaborate with the equally popular Amelco platform for this venture.
BetIndiana which is on the verge of launching its sportsbook in collaboration with Spectacle Entertainment is the very first startup to launch as an operator in the United States. It also happens to be the very first Sportradar client to utilize the MTS platform, the futureproof solution that all bookmakers should be looking into.
Why This Partnership Is Important
Unlike the top sports betting operators, newer companies are not in a position to fully rely on in-house trading and risk management tools. As such, the existence of Sportradar’s MTS and other related services gives them an opportunity to build their businesses while enjoying the convenience of having market-leading sports data and betting services. In addition to that, Sportradar experts also handle full trading administration for the sports betting startup.
“As a startup in a competitive landscape, it’s crucial that we hit the ground running with a hyper-focus on growth. Sportradar gives us the opportunity to do that, and we look forward to continuing our journey with them by our side,” Frank Ignatius, President & Founder of USA Sports Gaming which owns and operates BetIndiana, said.
Even though Sportradar is capable of catering to the needs of both new and established sports betting operators, its services are primarily geared towards the newcomers. This makes it the ideal partner for BetIndiana as it not only has the necessary tools and data but also a ton of experience in the sector.
Plans for Indiana
As mentioned earlier, BetIndiana has recently signed a partnership agreement with Spectacle Entertainment. Together, the two companies will be launching a mobile sportsbook in Indiana. This is a great step forward for Spectacle Entertainment since it currently has no plans of opening a retail sportsbook. Despite that, it has been eyeing the state’s sports betting industry and the mobile betting option is by far the best way of tapping into that market.
Indiana’s sports betting industry is barely a year old but it has already posted impressive revenue figures. A number of operators have taken note of this and they are moving fast to capitalize on it.
