In a move that would allow them to provide more online casino games, Caesars has recently revealed an extended partnership agreement with the NHL. As a result, Caesars launched a new live dealer game on its iGaming platforms as the Stanley Cup Playoffs began. The partnership will work with Evolution to launch the game in three states: Pennsylvania, New Jersey, and Michigan.
As an exciting milestone in meeting player desire for aesthetically pleasing, interest-based games, NHL Blackjack demonstrates the team’s achievement in this sector. Including the NHL Shield in their live dealer content is only the start of their collaboration with the League, and they want to produce more NHL-branded online casino games for their online casino platforms in the future.
Caesars Sportsbook and Caesars Rewards, the company’s customer loyalty program, are also included in the partnership which is pretty exciting news for players. In the course of the Stanley Cup Playoffs, Caesars Rewards will be featured on NHL broadcasts and will receive permission to utilize images and logos from participating teams.
“Since the inception of our partnership with Caesars, together we have focused on innovative ways to engage our passionate fanbase. We look forward to the next chapter of our relationship focused on delivering unparalleled access to our sport for NHL fans.”
NHL vice president of business development Jason Jazayer.
Caesars is also building on its partnership with micro-betting industry giant Simplebet to improve its NHL collaboration. In preparation for the National Hockey League playoffs, which began on April 20, Simplebet developed new in-game betting markets for the league. Predictions for the next faceoff winner are one of the unique markets offered by Caesars Sportsbook as part of their partnership.
Huge Plans for Michigan and US Market
Within the last several months, Caesars Entertainment has been making increasingly significant investments in its iGaming division. While keeping the casino portion of Caesars Sportsbook, the well-known gaming brand debuted Caesars Palace Online Casino in mid-August 2023 as a separate app.
Caesars is also all set to unveil an additional standalone casino app in Michigan, after purchasing WynnBET’s license in February. The brand name will remain a mystery for the time being.
Though it lags behind industry heavyweights like BetMGM and FanDuel, it is expanding at a healthy rate and might strengthen its position in the market with the addition of NHL games. Beyond Michigan, the operator has also shown some interest in other state markets which it might pursue soon.
