With the recent successful debut of its iGaming website, CasinoTime.ca, Casino Time expanded its popular social gaming experience and novel fundraising strategy in the digital world. Ten charitable gaming entertainment establishments in Ontario are connected to this new web network, a trait that makes it quite a unique entrant into the rapidly growing and dynamic gaming sector.
A Great Offering From the Start
When it first launched, the Casino Time website included a wide range of games from its three main product verticals: slots, live dealer casino games, and bingo. Along with progressive jackpots and games from well-known suppliers including Pragmatic Play, Evolution, IGT, and Blueprint Gaming, the platform was further enhanced with technology from Gaming Innovation Group (GiG).
A key point to note is that Casino Time became the first Canadian iGaming operator to offer regulated access to Pragmatic Play’s Bingo Blast product. This Bingo game was the ideal choice specifically because of its play-on-demand capabilities, live chat support, promotional suite, and user interface.
Rich features on the website include live chat, 24/7 accessibility, loyalty programs, quick payment options, and local customer support. All of these components combined to create a strong, neighborhood-focused gaming environment. And now it seems that is about to get even better.
Enter Xtremepush
Recently, Xtremepush, a pioneer in AI-powered CRM and loyalty marketing, inked a deal to include its player engagement product suite into the Casino Time platform in Ontario, Canada. As part of this lucrative partnership, CasinoTime.ca will have access to Xtremepush’s extensive suite of customer engagement products, which are all about improving marketing return on investment and player retention.
“Casino Time was seeking a dynamic and responsive communications partner capable of extending player engagement across all channels for the benefit of the wider community. It is gratifying that our track record in the iGaming world led to them opting for our solution.”
Tommy Kearns, CEO of Xtremepush
Thanks to its predictive powers, operational simplification, and ability to quickly deploy customized campaigns, Xtremepush’s InfinityAI is revolutionizing omnichannel marketing for operators. This is likely going to be part of the package with its pretty impressive value proposition that includes:
- Player Churn Prevention: InfinityAI identifies potential churners through detailed analytics and engages them with personalized offers to boost satisfaction and loyalty.
- Early Life Player Churn Prevention: Customized campaigns target new players from day one, ensuring immediate attention and enhancing engagement for long-term loyalty.
- High-Value Player Retention: Detecting high-value players and deploying tailored rewards ensures their recognition and commitment, reducing the chances of departure.
- Lifetime Value Prediction: InfinityAI predicts LTV by analyzing player interactions and transactions, allowing operators to tailor rewards and messages for maximized retention and revenue.
- Dynamic RFM Segmentation: Automating RFM segmentation enables businesses to categorize players based on their purchase behavior and implement highly targeted marketing campaigns in real-time.
