Pragmatic Play Debuts New Promotional Tool

Renowned casino content provider and solutions developer Pragmatic Play has recently debuted Pragmatic Play Enhance, its new promotional tool. The company has announced that the new tool which is aimed at boosting user experience will primarily act as an add-on to its existing gaming content portfolio. As such, all of the gaming operators that are currently using the developer’s software will not need any additional development efforts if they opt for Pragmatic Play Enhance.

The launch of the new promotional or marketing tool comes at a time when Pragmatic Play is making extensive strides as it continues to expand its footprint across a number of different markets through strategic deals with both gaming operators as well as other software providers. Most, recently, the company announced that its new Live Casino offering would be going live with Interwetten, an Australian online gambling group. In addition to that, the company has also recently announced that it had inked a lucrative deal with 1xBet to launch a Live Casino product.

In addition to all that, Pragmatic Play has also been making significant improvements to its product portfolio. At the beginning of July 2019, the company announced that both its Bingo and Live Casino offerings would be availed to customers or renowned online gaming company SoftSwiss which it recently partnered with.

As it stands, the company’s product portfolio consists of a library of in-house titles with more than 100 of them being mobile friendly. These are available in different currencies, up to 26 languages and across several regulated gambling markets.

More Details on Pragmatic Play Enhance

Pragmatic Play Enhance, which is already live and available to the company’s partners focuses on five key areas: increasing a game’s performance, including the optimization of player engagement and retention, boosting revenue, adding value, and maximizing success for both operators and their customers. To ensure that the these are achieved, the new promotional tool lays emphasis on some important functionalities such as in-game tournaments, a more advanced random prize drop tool, a free card enhancer as well as variations of free round bonus.

“We are delighted to release our cutting-edge gamification promotional tool, enhance. Marketing tools play a vital role in the slot experience in today’s market, and with the launch of Enhance we believe we are firmly placed to play a key role as leaders in this area of innovation,” Yossi Barzely, the chief business development officer at Pragmatic Play, said.

With such a diverse range of products and its aggressive pursuit of ways to improve customer experience, Pragmatic Play is definitely on track to become one of the leading online gaming solutions providers on the planet.

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