Betting and gaming operator Fortuna Entertainment has recently completed the migration of its Slovak sportsbook to Playtech’s IMS network. The migration marks an important milestone in the omnichannel relationship between Playtech and Fortuna Entertainment in Central and Eastern Europe. The initial agreement between the two companies was extended in 2018 and the have their sights set on more gaming markets. The gambling operator will now be proceeding with completing the migration to Playtech’s platform in the Czech Republic, Poland, and Croatia.
Enhancing the Gaming Experience for Slovakian Players
Thanks to the recently completed migration, Fortuna will be able to utilize Playtech’s impressive range of responsible tools and its Engagement center across its omnichannel offering in Slovakia. As such, customers in the region can expect an enhanced gaming experience that will be bolstered by real-time management features and other top-notch notch services.
Once the necessary licensing for the gaming service provider is complete, the integration is set to expand to Fortuna Entertainment’s casino offering. When that happens, the gaming and betting company will be able to harness the full range of Playtech’s massive games suite. Moreover, Fortuna will have access to the gaming service provider’s extensive collection of third-party content.
“Fortuna customers can now enjoy a sophisticated and seamless user experience. Playtech’s data-driven toolset allows for real-time player messaging and engagement, immediately improving the quality of the player experience and taking our responsible gambling capabilities to the next level,” Per Widerstrom, CEO at Fortuna Entertainment Group.
To further improve the gaming experience for players in Slovakia, Fortuna will be utilizing Playtech’s front-end portal framework in order to integrate and personalize content with the help of data-driven customization tools.
The Playtech ONE Solution
According to Shimon Akad, the chief operating officer of Playtech, the company’s partnership with Fortuna will greatly leverage the power of the Playtech ONE solution. This will be the case both in terms of marketing and player tracking. The Playtech ONE solution is the gaming service provider’s integrated platform technology, a pioneering omnichannel gambling technology.
It delivers a ton of data-driven marketing expertise, single wallet functionality, CRM as well as responsible gambling solutions. These are available across one single platform across gaming product verticals as well as across retail and online spaces.
Playtech has a stellar reputation in the gambling space thanks to its wide range of solutions. It has been able to partner and invest in some of the world’s leading brands that benefit from its data-driven technology.
