Playtech, like many other online gambling companies, has been trying to find ways of being a part of the United States rapidly growing online gambling market. Known for its top-notch online gambling products, the gaming solutions provider has already made a name for itself in several parts of the globe and is finally looking into going into other markets.
Its plans for the United States have now been actualized. The company has finally made its long-awaited debut in the United States’ gambling market thanks to a partnership that it has recently inked with Bet365. These two companies have launched their collaboration in New Jersey which is arguably one of the most lucrative betting markets in the country.
As per the terms of their partnership agreement Playtech’s very robust content portfolio will be accessible via bet365’s platform. Some of the products that online gamers in New Jersey can look forward to are popular Playtech titles like Great Blue and White King among others.
According to bet365’s officials, the decision to go with Playtech was largely informed by the gaming solutions provider’s stellar reputation. They praised the range and caliber of the company’s content and they believe that being the first operator in the United States to offer these products will greatly benefit the customers and bet365. It will certainly be a major differentiator which is definitely something that cannot be taken for granted in the very competitive online gambling market.
There were lots of great games at launch but, as it turns out, this is just the beginning. Playtech’s management has huge plans for the market. To begin with, they intend to add a plethora of new titles and gaming content to the platform in the coming months.
Bet365 in The United States
Just like Playtech, Bet365 has been eyeing the United States online gaming market for years and its debut in New Jersey is the first stop. The company has huge plans for the country as a whole and with such partners as Playtech, it should be able to make waves in the space. That said, Bet365 has promised to develop the partnership further while creating a customer-centered online gaming environment.
It goes without saying that online gambling in the country has grown to be one of the most profitable businesses for operators. Bet365 certainly has a lot of competition to deal with but it is clearly making all the right moves. If its reputation in other parts of the world, especially Europe, is anything to go by, the company should have all it takes to compete favorably.
