After inking a partnership deal, online casino software developer Playson has and behemoth online gambling operator Kindred Group have recently cemented their partnership. In a recent press release, Playson announced that a selection of its slot titles has gone live on the Malta-based online gambling operator’s iGaming brands.
The Kindred Group brands that have recently gone live with Playson’s offerings include the flagship Unibet brand which now boasts of featuring some of the gaming software developers most innovative games including Crystal Crush and Crystal Land. These will be followed by several other new released over the coming months.
Crystal Rush and Crystal Land are both gem-themed games and their non-formulaic gameplay has made them very popular among mobile gamers, who form a significant chunk of the online gambling market. It is therefore not surprising that the Kindred Group would opt to make additions that would appeal to that particular audience. Crystal Crush features cluster pays on a hexagonal game field with 61 cells while Crystal Land has a 7 by 7 grid with match-3 mechanics.
Strategic Moves
The addition of both games to Kindred’s brands is part of a series of strategic moves by Playson to extend its footprint especially across the European gambling market. Kindred already has a number of licenses int that particular market and this makes it the ideal choice for online gambling software developer
“We’re delighted to be growing our global footprint with such a respected operator and look forward to a long and productive relationship,” Lars Kollind, the Business Development Manager at Playson, said.
Kindred also has quite a lot to gain not just because Playson has built up an excellent reputation in the online gambling sector but also because its selection of games is among the most polished and most popular in the industry. The top-notch quality games will be certainly a huge step forward for all the gaming operator’s brands.
Playson’s Other Partnership Deals
As mentioned above, Playson has been on a quest to extend its presence across the European market and it has been doing this by inking several lucrative partnerships with some of the regions top gaming operators. Kindred aside, Playson has also recently gotten the chance to offers its entire suite of games via Betzest, another great gambling operator.
Thanks to the new partnership agreement between the two companies, Playson’s amazing selection of games including popular titles like Imperial Fruits, Double Chance, Legend of Cleopatra and Vikings Fortune: Hold and Win will now be available to Betzest users. It does not stop there though, Playson has several other partnership deals in place with Superbet and WinBet among others.
