GentingBet Signs Content Agreement with Relax Gaming

GentingBet, the online brand for leading land-based casino giant Genting, has recently inked a massive content deal with Relax Gaming which is well-known for its new-breed of games and outstanding platform. The deal will see GentingBet treat its customers with the amazing selection of games developed by Relax Gaming, a move that will significantly expand the latter’s in the United Kingdom since over 280 in-house and third-party titles will go live across GentingBet’s incredibly popular online casino sites.

In addition to The Great Pigsby, a recently released in-house Relaxed Gaming title, players will also have access to other games from the developers rapidly growing portfolio. These include content from the company’s Silver Bullet studio partners including STHLMGAMING, Dice Lab and Kalamba Games.

According to Wayne Fisher, the GentingBet head of casino, one of the things that motivated the partnership deal was Relax Gaming’s “growing stature in the industry as the premier route to market for forward-thinking games studios” which has made it one of the most sort out gaming solution providers in the region. GentingBet plans to capitalize on Relax Gaming’s excellent range of games to set themselves apart and simultaneously enhance their reputation for delivering top-notch gaming experiences to their customers. This will be made even better by the fact that Relax has built a reputation for itself by offering transparent fees as well as unmatched levels of scalability for the carefully-picked gaming studios that it partners with.

Founded in 2010, Relax Gaming’s initial goal in the industry was to simplify the delivery of B2B content in the evolving online gaming landscape. Since then, the company has managed to achieve all that and more through collaboration and transparency, both of which have contributed to its rapid expansion across the globe.

Genting’s Expansion Plans

Late last month GentingBet applied for a Spanish casino and sports betting license with the intention of having its offerings live in the country by the end of the year. The company released a statement in this regard explaining that they were well poised for the Spanish gaming market citing the fact that Spain not only reaps huge benefits from the gambling industry but also because the country’s size still means there is room for other operators to join the party.

Genting should not find it too difficult to penetrate the Spanish gambling market primarily because the company is already considered to be a reputable global gaming brand thanks to its focus on such things as social responsibility, its wonderful heritage, live casino expertise as well as its comprehensive betting and gaming suite. All these will definitely make it stand out.

Francesco loves to approach the industry from a legal standpoint. With a knack for words and passion for detail, Francesco manages to help our staff in providing the most accurate coverage possible. He’ll often assist our colleagues and help them understand what readers are interested in and care for in reporting. He’s currently the head of our content and we trust Francesco to take our coverage to the next level.