Ever since West Virginia approved online gambling back in 2019, it has been one of the most desirable markets for many operators. There were, however, some delays primarily due to the massive amount of time that the state took to approve and implement regulations. With those delays out of the way, the state is now welcoming new sports betting operations.
Rush Street Interactive, one of the most popular online gambling operators in the United States this week expanded its presence by launching BetRivers in West Virginia. This highly-anticipated launch was made possible by the company’s partnership with Century Casinos and the Mountaineer Casino, Racetrack & Resort in New Cumberland which is the casino’s business in the state.
Lots of Games
BetRivers is Rush Street Interactive’s flagship brand and thus it has certainly brought a lot to the iGaming market in West Virginia. To begin with, the gamblers in the state will now have access to a robust selection of online slot games as well as dozens of popular table games to choose from. So, whether you prefer to play, roulette, baccarat, or blackjack, there will be something for you.
Things are set to get even better as the company intends to continue adding even more games to its online casino in West Virginia just as it has been doing in other markets. Games in West Virginia can therefore look forward to lots of fresh and robust content in the coming months.
Building Market Eminence
The game collection aside, BetRivers will also be coming with Rush Street Interactives premier and gamified loyalty program. This amazing loyalty program is one of the best in the industry simply because of how much value it can add to the gaming experience. Through it, players can redeem their online loyalty points for a chance to win a host of prizes. All they need to do is play some proprietary bonus games including bonus bingo, scratch cards, and wheel spins.
Those are just some of the ways through which the operator intends to build its customer base in West Virginia.
“Earning and retaining player trust is core to the BetRivers approach – be it through our one-time wagering requirements, automated and timely cash-out approvals, low default bet settings, real-time bonusing community chat, or other player-centric features incorporated in the BetRivers.com online casino product. We look forward to bringing high levels of transparency and convenience to West Virginians for years to come.”Richard Schwartz, president of Rush Street Interactive.
Rush Street already has operations in huge betting markets like Michigan, Pennsylvania, and West Virginia and is likely looking for opportunities to extend its footprint even further. Its online gambling offering already has a pretty solid reputation so further expansion should come sooner rather than later.