Renowned Spanish soccer club FC Barcelona has recently announced that it has entered into a unique five-season partnership deal with online gambling operator 1xBet. The sponsorship deal which took effect on July 1 made 1xBet the official Global Partner of Barça till June 30, 2024.
This partnership agreement, as it turns out, is part of the popular football club’s global expansion strategy. According to an official statement from the club’s officials, the partnership deal will also involve FC Barcelona’s “mission to source the best possible partners in different categories” in addition to helping it to maintain its top position both in terms of impressive marketing endeavors as well as landmark sponsorships.
“We are convinced that this deal with 1XBET will help us to continue to grow both on and off the field. This deal consolidates our global expansion strategy and we are sure that it will help us to connect with new sports fans all around the world,” Josep Pont, one of the members of FC Barcelona’s board of directors said.
As per the terms of the partnership agreement, both companies’ entities will be used in order to develop relevant marketing campaigns as well as promotional material – these entities will include the soccer club’s players.
Connecting with More Soccer Fans
With over 12 years worth of experience in the world of gambling as a gambling operator and a technology provider, 1xBet is a great partner for the soccer club. The company already boasts of having operations and offices in Latin America, Europe, Africa and even Asia which is what makes it the ideal partner that will support FC Barcelona’s global expansion plans. In fact, the members of the FC Barcelona board of directors are confident that the newly inked partnership deal will help the soccer team to grow on and off the field while at the same time allowing it connect with even more sports fans across a number of different jurisdictions.
As it stands, 1xBet has access to the largest number of markets in both pre-match and live odds. It also boasts of a vibrant portfolio of online slots, table games, and live casino – the players certainly have a lot to look forward to.
Speaking on the new partnership, Alex Sommers, the 1xBet spokesperson said that the gaming company is very pleased and excited about the partnership with FC Barcelona which is, without a doubt, one of the best soccer clubs on the planet. He further pointed out that 1xBet will have “something to offer to all FC Barcelona fans” which basically implies that the customers will be among the main beneficiaries of the very lucrative cooperation.
