With the recent announcement of its agreement with 888casino, one of the world’s largest online casino brands, throughout Ontario, the 1X2 Network has further strengthened its position as a premier provider of gambling software in North America.
After the province of Ontario introduced its online gambling industry in April 2022, 888casino was one of the first companies to go live. It wasn’t long after that in May that 1×2 Network was granted a gaming license by the Alcohol and Gaming Commission of Ontario.
1X2 Network’s entire library of casino games, as well as titles created by its subsidiary, Iron Dog Studio, will be officially integrated into 888 as part of the recently announced partnership. Canadians can now enjoy a wider selection of online casino games, including Wolf Strike, Megaways Jack, Pirate Kingdom Megaways, and 1 Million Megaways BC.
Key Part of 888Casino’s Strategy
According to 888Casino’s VP of business-to-consumer casinos, Talya Benyamini, leading games suppliers like 1X2 Network and Iron Dog Studio, who are responsible for some of the most interesting and engaging content in the casino space, are an integral part of the company’s product and content leadership strategy.
As a result, they will be able to provide Ontario gamers with even more of what they want: innovative, thrilling games. Over the course of the next several months, they want to collaborate with the 1X2 Network crew and introduce their player base to the network’s product offering.
1×2 Network’s Expansion Plans
With its one-of-a-kind branded content, which includes the ability to merge the popular game with the operator’s own brand and brand mark, 1X2 Network has quickly risen to the position of top UK-based aggregator. Now it is looking to extend its footprint even further.
Rapid expansion in what is predicted to “quickly become one of the greatest casino markets in North America” is a top priority for 1X2 Network, and the company has singled out 888casino as an ideal partner because of its status as “a dominant player” in the market.
1X2 Network’s Director of Account Management and Marketing Rory Kimber has stated the company’s commitment to expanding into newly regulated areas, as well as their willingness to work with authorities to ensure their games are compliant so that they can provide the best possible localized gaming experience.
It is thrilling that via their cooperation with 888casino, their games are being introduced to a new audience in Ontario, where the gaming market’s potential is enormous.