Following a recent legislation that paved the way for online gambling and sports betting in the state of Michigan, FireKeepers Casino Hotel has opted to partner with Scientific Games. The new partnership will capitalize on the new gambling opportunities by offering both digital gaming and sports betting to gamblers all across the state.
As per the terms of the partnership between the two companies, FireKeepers will be acquiring Scientific Games’ OpenSports solution. This Scientific Games product has a great reputation among gaming operators. It is known to offer a reliable and highly efficient modular sportsbook solution that enables gaming operators to make the best possible choices when it comes to technologies and services for their businesses.
In addition to including the OpenSports solution, the launch of FireKeepers’ new products will also involve Don Bets Sports, a leading managed trading service from Scientific Games. Don Best Sports will allow the casino access to end-to-end retail sports betting solutions as well as a comprehensive data feed.
“Our goal is to create a 360-degree entertainment experience, and we’re building on the success of our award-winning casino, outstanding dining, entertainment and Four Diamond rated hotel. We are also actively building with the construction of a second hotel tower. We are proud of our existing partnerships to put FireKeepers at the forefront of Michigan’s betting landscape,” Kathy George, the Chief Executive Officer at FireKeepers said in a statement.
Scientific Games’ expansion plans are certainly going to receive a big boost from this partnership. In fact, venturing into Michigan’s gaming market will help to solidify its presence in the state going forward.
Best Casino in Michigan
FireKeepers Casino Hotel already boasts of a stellar reputation in Michigan. Gamers have even named it the Best Casino not just in Western Michigan but in Northern Indiana as well. Moreover, it has earned several rewards for being an overall great gaming and hospitality destination.
That said, its move to offer sports betting and online gambling will certainly be welcomed by its very loyal customer base. Digital betting has been one of the most desired services in Michigan and now that it is finally here, lots of gamers are going to get on board with it.
Gaming Law in Michigan
The state kicked off 2020 on a very high note by becoming the 20th state in the country to legalize and regulate sports betting. Governor Gretchen Whitmer signed a total of three bills into law and they cover sports betting in its entirety. This means that both digital and retail sports betting are now legal and can be offered by any operator that is licensed to do so by the state. The same goes for online gambling which has long been requested by gamers.
