Independent British bookmaker, JenningsBet has recently confirmed that it will be relaunching its online betting platform with the help of London-based iGaming platform provider FSB. The latter’s platform provisions will be utilized by the legacy bookmaker as it strives to revamp its digital profile with the main aim being to reconnect with the UK betting landscape which has changed significantly over the past few years and continues to evolve even now.
To do this, JenningsBet has plans to unite its retail channels with its online and mobile channels, a move that will be facilitated by FSB’s platform and trading tools. These will include the pricing models as well as the reactive in-play odds which will come in handy during the forthcoming climax of the domestic football season. In addition to that, FSB through its proprietary platform will add a live a full suite of casinos games from a vast range of reputable game developers as well as a live casino offering which is certainly going to turn a few heads.
“We’re delighted to join forces with JenningsBet, one of the most trusted and revered names in UK betting. Our platform is now setting the tone for online sports betting, driving the sector forward via innovative features for online, mobile and retail. After a rewarding trip to ICE, it’s great to hit the ground running with the first in a suite of new deals,” Richard Thorp, FSB’s Business Development Director, commented.
Moreover, JenningsBet will also be able to integrate an advanced set of CRM tools, in-depth customer reporting functions, extensive promotional customizations and even more in-depth customer reporting functions, all of which will serve to make the overall gaming experience much better for each and every customer.
Recovering from a Tough 2018
According to Greg Knight, the Managing Director of JenningsBet, the decision to revamp its digital platform was primarily motivated by the company’s need to overcome the £2 wagering reduction for FOBTs (fixed-odd betting terminals) which will take effect in April. The direct pointed out that 2018 was a very tough year for betting shops which the company still considers to be a key component of its operation. As such, even though JenningsBet plans to evolve with the United Kingdom’s retail betting market, they have been very keen on finding a partner that was capable of delivering solutions to cater for the diverse range of needs of the platform’s customers – FSB checked all the right boxes in this case.
FSB has created a name for itself in the gambling industry by offering some of the very best platforms in terms of reliability and ease of access across all sorts of gaming events. JenningsBet was particularly very impressed by FSB’s peerless in-play service which gives the customers an opportunity to harness the full potential of one of the best gaming products in the United Kingdom. Customers should look forward to an outstanding state-of-the-art sportsbook which will be a mobile-first offering to cater to cater to the emerging mobile gaming market.
