iGaming Operator Rootz Debuts Third Online Gaming Brand

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Renowned online casino operator Rootz has kicked off 2021 on a high note with the launch of its third online gambling brand. Known as Wheelz Casino, the new online gambling platform is part of the operator’s ambitious efforts to build on the success of the two previously existing brands – Wildz and Caxino. Wheelz Casino comes hot on the heels of Caxino’s launch which happened in late 2020. Wildz, on the other hand, launched way back in 2019.

Since it started its operations, Rootz has been praised for its rapid ascent in the very competitive iGaming market, something that can largely be attributed to the company’s veteran crew.  With the newly launched Wheelz Casino brand, the operator seeks to take its innovative approach a step further through several neat developments.

The platform will now be leveraging the latest machine learning technologies that have already been tried and tested in the other Rootz brands as well as previous ventures. In addition to that, Rootz has invested in some very robust in-house smart systems which are further complemented by some of the fastest payment systems in the industry.

New Face for New Brand

For the launch of its new Wheelz brand, the Malta-based iGaming operator could have made a better choice with regards to picking the face for the brand. World-renowned actor and celebrity David Hasselhoff will be acting as the Wheelz Casino ambassador.

Hasselhoff who is best for Baywatch and Knight Rider will be bringing back some of his acting prowess in some of Wheelz TV ads. He is also going to feature in his own dedicated bonus games at Wheelz Casino thanks to the partnership.

Partnership with GiG

Besides launching new online gambling brands and bringing some very notable faces on board, Root has also been inking some very lucrative partnerships. These are mostly going to help the company move forward with its very ambitious expansion plans. One of these lucrative partnerships is with Gaming Innovation Group (GiG).

The partnership deal which closed a few weeks ago in December 2020 will allow Rootz to utilize GiG Comply, Gaming Innovation Group’s industry-leading marketing compliance tool. GiG Comply is a robust automated marketing enforcement tool that is customizable for market-specific laws and advertisement guidelines. This makes it the perfect tool for Roots as it advances its expansion plans.

“Automation is a primary focus at Rootz, and GiG Comply fits our character perfectly. In an ever-evolving regulatory environment, we look forward to GiG Comply’s ability to flag vulnerable content quickly.”

Rootz’s Chief Legal and Compliance Officer, Matti Metsola.

It will be really exciting to see the next steps that Rootz makes in the future as it continues to improve on its offerings and add new features or brands.

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