Scientific Games, one of the most popular gaming service providers in the United States has recently announced that it is pursuing even more expansion in the region through a partnership with renowned global online casino content supplier NetEnt. The country’s online gambling market is very lucrative and there is a lot of competition. That said, such a partnership will certainly help both companies to navigate the sector as they seek to extend their footprint in more states.
As per the terms of the partnership agreement, NetEnt’s very popular releases will now be available on Scientific Gaming’s OpenGaming Platform which already boasts of over 2,500 games. These games include popular titles from highly-acclaimed game developers and third-party studios as well as a number of proprietary titles.
For NetEnt, this is a unique opportunity to capitalize on the growing demand for great online gambling options in the United States. The company has always had its sights set on the country’s iGaming sector and finding the right partner is certainly vital to its plans.
“Collaborating with Scientific Games leveraging the power of their OpenGaming platform made strategic sense for us, given the company’s strong reputation and partnerships with multiple US operators. We’re excited about working with Scientific Games in the US and look forward to launching our popular slots with more operators in the coming months.”
Brian Kraft, VP commercial, NetEnt Americas LLC.
Dylan Slaney, the SVP Casino for Scientific Games Digital has also pointed out that the partnership will allow both companies to “make further inroads into the United States online gambling market”. He further points out that their customers can look forward to outstanding content across all of the states that they will be available in.
Other Partnerships
The US gaming market is pretty expansive and to that effect, both NetEnt and Scientific Games have been working with several other companies to push their plans forward. Scientific Games is primarily looking into puffing up the games that are integrated into its OpenGaming platform. Recent deals that will make this possible include one with Big Time Gaming, a popular slots developer.
NetEnt, on the other hand, has been making moves across the country with some very lucrative content supply deals. Recently, it has inked a content distribution deal with Wind Creek Hospitality in Pennsylvania, one of the states where online gambling is taking shape pretty nicely. Previously, it has partnered with BetMGM for the gaming market in West Virginia.
