Global sports and entertainment leader Topgolf has recently announced that it has inked a partnership deal with top-tier sportsbook operator PointsBet as part of a grand plan to capitalize on the May 2018 United States Supreme Court ruling that effectively lifted the federal ban on sports betting thus opening up fresh opportunities in the new legalized sports betting market. As per the terms of the agreement, PointsBet will now be the exclusive sports betting provider for Topgolf at both the Edison and the recently opened Mt. Laurel, two of Topgolf’s locations in New Jersey.
Exploiting New Sports Betting Opportunities
Needless to say, the Topgolf concept by itself is quite fantastic but, in a bid to further improve customer experiences at its locations, the sports and entertainment company opened up multimer locations including one in Las Vegas. At these locations, the players are treated to multiple performance stages, pools with cabanas, massive televisions as well as sportsbook windows. The sports betting window is a feature that has been exclusive to Topgolf’s Las Vegas facility but with its new partnership deal, it is about to be extended to other locations.
Topgolf is one of the first food and entertainment companies to venture into the sports betting scene, something that the company’s executives hope will enhance customer experiences furthers and draw in more. The company was once just a startup aimed at avid golfers but it has since grown and evolved rapidly to become a household name among fans of both food and sports.
While the Topgolf locations in New Jersey won’t necessarily have dedicated sports betting windows, fans of sports betting will still be able to enjoy world-class wagering experiences that will be focused around PointsBet-branded bar areas at specified Topgolf locations. This will be mostly implemented with regards to major sporting events. In addition to being allowed to host PointsBet-branded bar areas, Topgolf will also benefit immensely from the dedicated social campaign outreach which will increase dynamic brand awareness across various demographics.
By delivering top-notch customer experiences through the branded bars, the partnership will allow gamers access to a robust digital cross-platform strategy, impressive incentivized actions as well as outstanding direct mobile fan engagement which are, by all means, the ultimate entertainment media platforms of this era.
PointsBet was naturally a great choice of a partner for Topgolf primarily because of the former’s “guest-first and premium approach to sports betting”. Originally founded in Australia where it has a pretty strong presence, the company continues to be a leader in the sports betting sector thanks to its dedication to providing cutting-edge solutions to its partners and their consumers.
