Premier sports betting operator PointsBet has recently announced the debut of its mobile app and digital sports betting offering in the state of Illinois. The state is now the fourth one where the company has ventured into – it already has operations in Indiana, New Jersey, and Iowa.
For the Illinois market, PointsBet partnered with Hawthorne Race Course which currently holds a Master Sports Wagering License, something that makes it a very valuable partner. Such a strong partner is what PointsBet needs in order to push forward with its plans for a mobile sports betting app as well as a digital sports betting product.
Hawthorne’s decision to partner with PointsBet was greatly influenced by the latter’s ability and experience when it comes to offering some very unique products in the country’s sports betting market. Other than its top-notch traditional sports betting offering, the sports betting operator also offers PointsBetting, a novel product that allows the bettors to win or lose and exponential amount based on the outcome of their bets.
The company has a great reputation for not being shy to innovate and its commitment to customer satisfaction. This is something that will definitely come in handy especially with regards to competing with the likes of FanDuel, BetRivers, and DraftKings who have already made their debuts in Illinois.
“PointsBet possesses competitive advantages by owning our technology environment from end to end, such as unrivaled speed and ease of use on a personalized platform. We, together with our partner Hawthorne Race Course, are thrilled to provide the Illinois consumer with exactly what they’ve been craving.”
Johnny Aitken, PointsBet USA CEO.
The launch of the PointsBet offering comes just in time for the NFL season.
Partnership with NBC Sports
PointsBet’s entry into the Illinois sports betting market comes just a short while after the company inked a multi-year partnership deal with renowned sports media company NBC Sports. According to the terms of the partnership, PointsBet will be NBC Sports’ official sports betting partners. The media company will be providing the betting operator with “year-round, multi-platform media and marketing opportunities across its unmatched portfolio of events.”
There is a lot more to the partnership but the main takeaway is that both of the companies are strongly targeting the growing sports betting market in the United States. This is just one of the many tie-ups that we have seen between sports betting operators and media companies. However, there are some standout features that will make them a force to reckon with in the rapidly growing betting landscape in the country.
