Casino operators in Atlantic City are stepping up outreach and player protection efforts in recognition of Problem Gambling Awareness Month this March. The initiative is being coordinated through the Casino Association of New Jersey (CANJ), which represents the city’s casino properties and works closely with regulators and community partners across the state.
While March brings added visibility, industry leaders stress that responsible gaming policies remain active throughout the year. It only provides a platform to highlight these commitments, but Atlantic City casinos maintain that responsible gaming remains part of everyday operations across the sector.
Eyes on Oversight and Safeguards
All Atlantic City casinos operate under the supervision of the New Jersey Division of Gaming Enforcement, which oversees compliance standards for both land-based and online gambling in the state. Within that framework, casinos maintain internal programs designed to identify and assist guests who may show signs of gambling-related harm.
Employees receive training to recognize behavioral warning signs and provide information about available support services. On-property materials and digital messaging direct patrons to confidential help resources, including the 1-800-GAMBLER hotline. Monitoring systems and player protection tools remain in place year-round to promote safer play. Marketing and advertising practices are also striving to align with state guidelines, ensuring promotions are transparent and do not target vulnerable groups.
Great Backing
Casino gaming taxes and industry-related fees contribute roughly $4 million annually to organizations focused on prevention, treatment and recovery. Among the primary beneficiaries is the Council on Compulsive Gambling of New Jersey, which provides education, counseling referrals and direct support services.
These contributions help sustain statewide programs aimed at assisting individuals and families affected by problem gambling. Industry representatives note that continued funding is a key part of maintaining a balanced, regulated gaming environment.
Diversity in Contributions
Beyond responsible gaming efforts, CANJ serves as the main trade body representing Atlantic City casino operators. The association facilitates communication between casinos, policymakers, small businesses and local stakeholders while advocating for policies that support the city’s long-term development as a destination resort.
The casino industry supports tens of thousands of jobs across New Jersey and generates significant tax revenue for state and local governments. Maintaining high player protection standards is widely viewed as essential to sustaining public trust and ensuring the continued growth of the regulated market.
