{"id":4960,"date":"2019-10-10T11:19:59","date_gmt":"2019-10-10T11:19:59","guid":{"rendered":"https:\/\/www.bestonlinecasinosites.com\/news\/?p=4960"},"modified":"2019-10-10T11:19:59","modified_gmt":"2019-10-10T11:19:59","slug":"casumos-online-gambling-ad-banned-for-targeting-problem-gamblers","status":"publish","type":"post","link":"https:\/\/www.bestonlinecasinosites.com\/news\/casumos-online-gambling-ad-banned-for-targeting-problem-gamblers\/","title":{"rendered":"Casumo&#8217;s Online Gambling Ad Banned for Targeting Problem Gamblers"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>As efforts to promote <a href=\"https:\/\/www.bestonlinecasinosites.com\/news\/the-uk-cracking-down-on-gambling-adverts-targeting-children\/\">responsible gambling in the United Kingdom<\/a> continue to intensify more and more gaming companies continue to come under scrutiny or face regulatory action. Most recently, renowned online gaming operator Casumo has had one of its adverts banned by the Advertising Standards Authority (ASA).<strong> This was after it was revealed that the ad had been promoted to people who were Googling how to stop their gambling habits.<\/strong><\/p>\n\n\n\n<p>The ASA received a complaint from a user who claimed that he was presented with the ad for the Casumo app as part of the results of a Google search for<strong> &#8220;How to unsubscribe from all gambling&#8221;<\/strong>. This advert was listed in the paid Google listings and therefore appeared at the very top of all the other results. It not only called on its views to <strong>&#8220;create an account &amp; play now!&#8221;<\/strong> but also promised to offer a <strong>&#8220;Welcome bonus to new players Casumo 100% and 20 free spins&#8221;.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-operators-response\">The Operator&#8217;s Response<\/h2>\n\n\n\n<p>According to Casumo&#8217;s officials, the gaming operator takes consumer protection very seriously. One of the ways it has been using to ensure this is by making sure their adverts were not displayed on search results of certain terms. However, the search phrase mentioned above included the word &#8220;unsubscribe&#8221; which was <strong>not included in their excluded list of search terms.<\/strong><\/p>\n\n\n\n<p>Moreover, Casumo argued that since many aspects of Google and searches are very dynamic, it would be nearly impossible to cover all possible variations or combinations of searches. Despite these arguments, they have made the search term inactive. In addition to that, they have gone as far as <a href=\"https:\/\/www.asa.org.uk\/rulings\/casumo-services-ltd-A19-1019249.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"reviewing the list of excluded search terms (opens in a new tab)\">reviewing the list of excluded search terms<\/a> in a bid to minimize the possibility of their ads being served to people who may be vulnerable \u2013 this includes both children and problem gamblers.<\/p>\n\n\n\n<p>Even though Casumo had made efforts to correct its mistake, the ASA concluded that the ad was a breach of <strong>CAP Code rule 16.1<\/strong>. As such, it is never to appear again in the same way it did prior to its removal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"casumos-previous-troubles\">Casumo&#8217;s Previous Troubles<\/h2>\n\n\n\n<p>This is <a rel=\"noreferrer noopener\" aria-label=\"not the first time (opens in a new tab)\" href=\"https:\/\/timesofmalta.com\/articles\/view\/gambling-firm-fined-twice-in-six-months.706410\" target=\"_blank\">not the first time<\/a> that Casumo has come under the crosshairs of the advertising regulator. The online casino operator and some of its affiliate marketing partners have been on multiple occasions found to have violated advertising regulations. For these,<strong> they have been forced to pay fines and penalties to the tunes of hundreds of thousands.<\/strong><\/p>\n\n\n\n<p>Clearly, the responsible\nauthorities are no longer pulling their punches when it comes to taking action\non companies that violate gambling and advertising laws in the UK. This is of\ngreat importance to the territory especially because of the worrying statistics\npertaining to gambling addiction and underage gambling.<\/p>\n","protected":false},"excerpt":{"rendered":"As efforts to promote responsible gambling in the United Kingdom continue to intensify more and more gaming companies continue to come under scrutiny or face regulatory action. Most recently, renowned online gaming operator Casumo has had one of its adverts banned by the Advertising Standards Authority (ASA). This was after it was revealed that the [&hellip;]","protected":false},"author":8,"featured_media":4961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[460,461,462,359,54,196,463],"class_list":["post-4960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-ad","tag-asa","tag-casumo","tag-google","tag-online-gambling","tag-responsible-advertising","tag-search"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Casumo&#039;s Online Gambling Ad Banned for Targeting Problem Gamblers - Best Online Casino Site News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bestonlinecasinosites.com\/news\/casumos-online-gambling-ad-banned-for-targeting-problem-gamblers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Casumo&#039;s Online Gambling Ad Banned for Targeting Problem Gamblers - Best Online Casino Site News\" \/>\n<meta property=\"og:description\" content=\"As efforts to promote responsible gambling in the United Kingdom continue to intensify more and more gaming companies continue to come under scrutiny or face regulatory action. Most recently, renowned online gaming operator Casumo has had one of its adverts banned by the Advertising Standards Authority (ASA). 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