GVC Holdings Premieres Online Casinos for Swedish Market

Barely a week after being granted a local gaming license, online casino and sportsbook operator GVC Holdings has announced the launch of its Sweden-facing versions of its renowned Bwin.com and PartyPoker.com domains. Both of these brands will now be offering dedicated websites under the .se extension. In addition to this, both brands will also be accessible through Android and iOS apps which are expected to be released in the next couple of days.

“We are confident that Swedish customers will enjoy what we believe is the best and most comprehensive online gaming experience in the market,” Shay Segev, the GVC chief executive officer said. “Launching two new labels in such a short space of time after receiving our license, demonstrates the flexibility of our unique proprietary technology platform.”

Sports betting fans have a lot to look forward to particularly because bwin.se will be utilizing the feature-set and content from the Group’s flagship European sports betting brand which means that the Swedish sports bettor will be able to enjoy pre-event and in-play betting on a huge array of sports. This will definitely be a huge step forward for the Swedish sports betting market as a whole with the customers being the main beneficiaries of the new competitive operator environment.

Enter Online Poker

Perhaps one of the biggest pieces of news in 2019, so far, is the launch of, not one, not two but thirteen poker rooms in Sweden. Swedish players now have the option to sign up on a number of poker rooms. For operators, the re-regulated market means more business and already a number of them have jumped at the opportunity – this includes GVC.

Even though some of the large poker operators in the Swedish market have separate Swedish software, requiring separate installs, the transition is going to be quite simple for most of the players. In fact, most of the operators usually use the same online poker clients and websites. The Swedish market is a bit shaky at the moment but the experience of the avid poker players will go back to being as good as it used to be one everything is completely set up in Sweden. For instance, poker players will not have any restrictions to stick to when it comes to the spread of the poker games, the scheduled tournaments as well as the available limits. In addition to that, the player pools will remain connected to the global ones which means that the gaming volume will essentially be the same as the previous year.

GVC’s poker offer will be led by partypoker.se which, as mentioned earlier, is a localized version of the operator’s poker brand. Poker players in Sweden will now be able to access PartyPoker’s tournament schedule that will include Daily Majors, The Power Series, Sit & Go Jackpots and Super Sunday.


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